For C12 members and chairs

Is your business a fit for an ESOP?

About ten minutes. No login. Your numbers, your report.

1
An ESOP Fit Score out of 100, with the two or three things driving it.
2
A side-by-side of an ESOP sale and a private equity sale: cash at close, seller note, capital gains tax, after-tax proceeds, total value.
3
A PDF report you can hand to your CPA and attorney. A senior advisor at Perpetuate reviews every one.
Start the assessment →

When the numbers say an ESOP doesn’t fit, the report says so. We’d rather tell you early.

After the Subsentio video

The November Faithful Exit segment asks every member to weigh six exit pathways. The ESOP row comes down to three things. Two are matters of the heart: whether keeping the team together matters as much as the price, and whether you’d be glad to see employees own a share of what comes next. The first is arithmetic: can the business support it? That’s the question the assessment answers with your own numbers.

Three companies. Three industries. One structure.

The first is the one your group watched. The other two answer the question the video leaves open: does this work outside telecom, and does it work when there’s more than one owner?

Subsentio

Telecom compliance · Colorado

100%

Sold to the trust

The founder still chairs the board, his successor as CEO comes from within his C12 group, and about $6.3M in capital gains was deferred under Section 1042. The cash at close beat the private equity offers already on the table.

Read the case study

Beitzel Corporation

Industrial and construction services · Maryland

650+

Employees who became owners

Nine shareholders cashed out with no personal guarantees, the leadership team stayed, and the bank process ran: 11 banks contacted, 5 indications, 3 term sheets. A 100% ESOP-owned S corporation pays no federal income tax, which is what services the deal.

Read the case study

Access Electric Supply

Electrical distribution · Washington

60%

Sold to the trust; partners kept 40%

Proof that it isn’t all or nothing. One partner wanted out on a year-end deadline, the others wanted to keep building, and the trust bought the share that needed a buyer. No personal guarantees.

Read the case study

For chairs: three ways to use this, none of them a pitch

You’re not here to steer anyone toward an exit pathway, and we’re not asking you to. Each of these lets a member find out for himself.

1

Hand over a card

Ten came in the envelope. Give one to any member who is within a few years of an exit and whose business is steadily profitable. He runs the assessment himself, and this page is where the card sends him.

2

Text Brandt a name

For any member you refer, Brandt runs a preliminary feasibility analysis at no charge. It’s a short version of the full study we normally bill for, back in five business days with a straight answer either way. Text +1 775-491-8357.

3

Host twenty minutes of Q&A

After your group watches the Subsentio session, Brandt will join by video to take questions. No slides, no presentation, and he leaves when the questions stop. Text Brandt to set it up.

When the numbers say an ESOP doesn’t fit, we say so. We’ve turned work away before, and the chairs who sent it still send us owners.

Brandt Brereton, General Partner
Cell +1 775-491-8357 (texts welcome)
brandt@perpetuatecapital.com
774 Mays Blvd., Unit 10-751
Incline Village, NV 89451

Perpetuate Capital LLC does not provide tax, legal, or accounting advice. The assessment and any feasibility analysis are for discussion with your own advisers.